Insurance Agent Marketing – What Determines the Best States

Posted on May 6, 2022 by dayat

You of course want to become a top insurance marketing pro. Your territory may consist of the entire nation or a region of states. Whether you realize it or not, each state has its own “personality”, making certain states easier for a marketing firm to recruit agents. Without knowing the best states for insurance agent marketing, you will very well likely find your insurance recruiting campaign a failure. Knowledge is golden. Recruiting 101 states: “Insurance Recruiting & Insurance Agent Marketing fails when you try to turn losers into winners.”

You will be shown below how this beneficial information is formulated.

Secrets revealed. Listed for you is the insurance marketing information obtained to determine the ranking for insurance agent marketing in each state. Insurance agents were analyzed over and beyond normal boundaries in preparing this marketing report. An immense insurance agent database was closely evaluated looking for trends, statistics, and figures. Next viewed were a state’s health and life insurance agents as to how many brokers they have.

This info is closely compared to the demand from insurance company recruiting directors, regional recruiters, brokerage firms, wholesalers, independent marketing organizations, and state managing general agents. Next required factoring in a large amount of the most current economic, Also important is to consider the feedback results received from recruiting firms that mail insurance agents in that state.. Look at the chart below, this shows just 30 of the areas used to analyze and rate the states as accurately as possible for insurance agent marketing rank.

A few other factors supporting the ratings are the number of large metropolitan areas in a state, the impact of career life insurance training agencies, the frequency of fraternal life insurance organizations. Additional knowledge we consider is the impact of super captive multi-life agencies (AAA, S.F, Nationwide, Farm Bureau, Allstate, etc.) along with multi-line independent agencies in farming states. Some states are 5 years ahead of most for insurance marketing. Yet others are 5 years behind most for insurance agent marketing conditions.

30 Areas Evaluated before determining a state’s Insurance Agent Marketing Capability.

1. The insurance marketing demand for that state

2. Total State Population from census data

3. Shifting Amount of Population Change

4. Residents per Square Mile

5. Life/health Agents per thousand residents

6. Total State licensed life and health agents

7. Total net agents statewide that broker business

8. Ranking of this state’s brokers versus other states

9. Largest State counties of life/health sales agents

10. Percentage of agents in five largest counties

11. Closely Estimating number of PPGA’s, General Agents, & MDRT producers

12. Producers in the state brokering Annuity products

13. Producers in the state brokering Financial products

14. Producers in the state brokering Life Insurance products

15. Producers in the state brokering Individual Health plans

16. Producers in the state brokering Group Benefit plans

17. Producers in the state brokering Senior Health plans

18. Producers in the state brokering Senior Life & Health

19. Total Producers brokering any form of health insurance product

20. The United States Senior population percentage average

21. The State’s senior population percentage average

22. Percentage of State residents with a high school diploma or equivalent

23. Percentage of State residents with a College Degree

24. Median Family Income in the state.

25. Median Family Income ranking compared to all states

26. Per capita money income per person in the state

27. Percentage of over $100,000 income, using latest census data

28. Percentage of jobs involving finance, insurance, and real estate

29. Percentage of firms that are minority owned statewide

30. Feedback results from insurance agent marketing firms

Well published author, Don Yerke likes to concentrate on what you don’t know or what no one else dares to print. Tell it like it is.

Watch for his new paperback book debuting on Amazon this spring. It is loaded with great insurance marketing and recruiting information.

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Real Estate Agent Marketing That Generates Transactions

Posted on April 6, 2022 by dayat

In every market there are new real estate agents getting into the market and agents that want to change their marketing to generate more business. For most agents that means starting off with a strategy that is based around them and their “image”. After all, people are “buying into you” when they are buying a home right?

The misconception that your brand is all about you is what leads people to create postcards, magazine ads, and websites with huge pictures of themselves. Sadly as home buyers and sellers rush to the market in cities all across the country, they aren’t saying “Wow, I hope I can find an agent with a huge picture who is honest and has integrity”. It doesn’t happen!

To embrace real estate agent marketing efforts should be focused on lead generation by meeting the customers’ needs. A focus on the number of leads that you can generate from each marketing piece will keep your costs low and allow you to cut your budget should one of your campaigns not result in new business.

Now that you have abandoned branding as a form of marketing, where should one focus to get results? The first step to getting more leads that turn into transactions comes in deciding on your marketing message.

A Marketing Message Generates Calls Monthly
A marketing message is NOT a slogan. A slogan is something like “Everything I Touch Turns To Sold” or “Honest Service for 22 years”. These messages aren’t compelling and certainly won’t get anyone to pick up the phone. No one is out there looking for a dishonest real estate professional, so stating that you are “honest” isn’t making a statement at all!

A marketing message is a statement that saves someone time or money (sometimes both). It is best to have buyer messages and seller messages as they have different needs. These messages can be included on any real estate agent marketing and should be prominent to compel a total stranger to pick up the phone and want to get more information.

Take the following seller marketing message:

I Sell Homes 21 Days Faster And For 2.1% More Money Than The Average Agent

That marketing message saves someone time and money! Put this on a post card and watch your phone ring. This message is specific and will work in any market because it saves someone money (2.1% more in the seller’s pocket) and it saves someone time (21 days faster). You could easily test this postcard and your traditional “slogan” card by sending them both out to the same group of people and see which one generates more phone calls. Keep the card that generates the most calls and keep running it.

Effective real estate agent marketing generates calls every month. Every six months the needs of the markets so take time to track the number of calls and the transactions you are closing from each of your marketing pieces.

As part of the Real Estate Success Program, James Bridges, coaches real estate agents across the country on effective real estate marketing techniques.

The Real Estate Success Program coaches and trains real estate agents on all aspects of real estate marketing from taking FSBO listings, Expired Listings, objection handling scripts, social networking and internet marketing.

All training and coaching is designed with the busy real estate agent in mind. The real estate training systems are designed to be cost effective with a focus on lead generation that results in consistent closings every mon

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